“升位”是一种持续超越自我的品牌营销新战略,旨在通过创新性的品牌营销,不断提升自身品牌的价值,在竞争中不断占据有利位置,走出停滞不前的困境。使基层品牌迅速提高销量,成为顶级品牌。作者在指出中国企业需要实施“升位”的同时,给出了几种不同的方法。 “Ascension ” is a new brand marketing strategy that continues to exceed self. Its aim is to continuously promote the value of its own brand through innovative brand marketing, continuously occupy a favorable position in the competition, and emerge from a standstill. So that grassroots brand to rapidly increase sales and become the top brand. The author points out that Chinese enterprises need to implement “lift bit ” at the same time, given several different ways.