随着宣传工作科学性的确立,宣传效益问题已引起人们注意。本文试就这个课题作一探讨。1、效益本是经济学中的概念,是反映劳动投入与产出之间的比例关系。宣传活动有不同于经济工作的特殊规定性,但其自身的活动,同样体现人力、物力的支出,有相应的劳动成果,因而也存在着效益问题。需要明确的是,这里所说的效益,不同于人们 With the scientific establishment of propaganda work, the issue of publicity benefits has attracted people’s attention. This article tries to make a discussion on this subject. 1, the benefit is the concept of economics, is to reflect the ratio between labor input and output. Propaganda activities are different from the special provisions of economic work, but their own activities, the same manifestation of human and material resources expenditures, the corresponding labor results, and therefore there are also benefits. What needs to be clarified is that the benefits mentioned here are different from those of people