开创蓝海,不仅仅需要创新的概念,更需要将概念细化分解到每一步行动中,云南白药牙膏的实践对此做出了阐释。自推出白药牙膏起,云南白药就将自己推上了风口浪尖。围绕云南白药牙膏的争议一直没有停止过,从药企是否应该进军日化行业到新品的市场定位,再到22元 To create a blue ocean, not only need to innovate the concept, but also need to break down the concept of refinement to every move, the practice of Yunnan Baiyao toothpaste made an explanation. Since the launch of Baiyao toothpaste, Yunnanbaiyao will push itself on the cusp. Dispute around the Yunnanbaiyao toothpaste has not stopped, from the pharmaceutical companies should enter the daily chemical industry to new market positioning, to 22 yuan