近几十年,现代化的转型促使市场在经济、文化中的位置在抬升,文艺片在商业片冲击下难以为继,电影票房与口碑之间的反常关系引人深思。1997年的《变脸》到2016年的《百鸟朝凤》,第四代导演吴天明在“二难”困境中如何小心翼翼地抓住时代激越下的稻草,坚守传统文化一片净土。这一点,笔者将从作者、文本、受众、社会、传播五方面简要分析。 In recent decades, the transformation of modernization has prompted the market to rise in economic and cultural positions. The art films have become unsustainable under the influence of commercial films. The anomalous relationship between movie box office and word-of-mouth makes people think deeply. In 1997, “Changing Faces” to 2016 “Bird of the Fork”, the fourth generation of director Wu Tianming in the “dilemma ” how to carefully grasp the era straw, adhere to the traditional culture of a Pure Land. This point, the author will be from the author, text, audience, society, dissemination of five aspects of a brief analysis.