众筹来源已久并非新兴事物,但对于产权交易行业来说却鲜有参与。山东文化产权交易所独创性的将大葱这一农业产品纳入到文化产品众筹的项目中,在取得经济效益的同时获得了极大的社会效益。通过对案例的了解,我们发现,创新最基本的需要两个要素,一是要更加深入的与企业与市场进行有效的沟通和联系以发现那些并不起眼的优秀项目;二是要大胆尝试,将产权行业曾经很少甚至不曾涉及的经济行为有效地纳入到产权市场中来。因为,创新不是坐在办公室里闭门造车。 Crowdfunding sources have been a long time not new but have little involvement in property rights trading. Shandong Cultural Exchange of property originality will be green onions this agricultural products into the crowdfunding of cultural products projects, access to economic benefits at the same time access to great social benefits. Through the understanding of the case, we found that innovation needs two basic elements, one is to conduct more effective business and market communication and contact to find those outstanding outstanding projects; the second is to boldly try, The economic activities that the property industry once had little or no involvement are effectively incorporated into the property market. Because innovation is not sitting in the office behind closed doors.