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新闻业作为单独产业,越来越不具备单独的商业闭环模式。用户即阵地,用户即价值。未来能有前景的商业模式,是以互联网平台为核心,以用户和用户之间的关系为传播机制,以互动为内容生产的动力,以多媒体为特色,新闻、资讯和服务有机融合的商业模式。以用户平台作为起点,发展用户,留存用户,在互动关系的基础上实现增值服务,这才是互联网化的真正的价值交换之道。
As a separate industry, journalism increasingly has no single commercial closed-loop model. The user is the position, the user is the value. The business model that can be promising in the future is based on the Internet platform as the core, the communication mechanism between users and users, the power of interaction for content production, the business model featuring multimedia, and organic integration of news, information and services . To the user platform as a starting point to develop users, retain users, based on interactive relationships to achieve value-added services, this is the Internet of true value exchange.