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2007年7月,人们开始感受侵袭而来的热浪的考验,同样令人感到火热的还有无线广告市场上的快速创新与变革。在“以效果为导向”传播理念的盛行下,无线广告的应用逐渐广泛,方式层出不穷。然而,无线广告服务商因行业硬件设施相对落后、业内规范不完善、广告从业经验不足等因素,造成了无线广告效果的不稳定和投放的不透明。
In July 2007, people started to feel the test of heat waves that hit them. It was equally furious that there was rapid innovation and change in the wireless advertising market. Under the prevalence of “effect-oriented” dissemination concept, the application of wireless advertising is gradually widespread and the modes emerge in an endless stream. However, the wireless advertising service providers due to the relative backwardness of the industry hardware facilities, the industry standard is not perfect, lack of experience in advertising and other factors, resulting in the instability of wireless advertising effectiveness and delivery opaque.