什么是定位?怎么做定位?似乎概念就在嘴边,呼之欲出。但又会发现有点一时语塞,说不出什么来。必须承认,20世纪70年代诞生的这个“市场定位”的概念是对营销界影响最大的概念。“但遗憾的是,直到今天,市场定位理论并没有很好地应用与实践。”清华大学经济管理学院营销系教授、中国零售研究中心常务副主任李飞表示,“尽管定位思想广泛存在于竞争优势、 What is positioning? How to do positioning? It seems that the concept is at the mouth, almost certain. But you will find a little temporary language, can not say anything. It must be admitted that the notion of ’market orientation’ born in the 1970s is the concept most influenced by the marketing community. Unfortunately, until now, market positioning theory has not been well applied and practiced. ”“ According to Li Fei, a marketing professor at Tsinghua University’s School of Economics and Management and an executive deputy director of China Retail Research Center, ”Despite the wide range of positioning ideas Exist in competitive advantage,