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在现代社会中,大学生作为最前沿、最活跃、最具凝聚力的群体,是大众传媒的主要消费者,他们习惯通过报刊、广播、电视、网络等认知和了解外部的世界,满足自身社会化的需要。与此同时,大众传媒也在逐步渗透并作用于大学生成长的每一个阶段。由于处在大学期间的学生心智还尚未成熟,缺乏一定的人生阅历,其价值观还没有定型,正处于激烈的动荡之中,因此特别需要大众传媒发挥思想政治教育环体的重要作用,去引导和影响大学生的价值取向和行为方式。本文正是通过分析大众传媒对大学生价值取向的积极影响和消极影响,从而探讨如何利用大众传媒这个教育途径,去引导大学生树立正确的人生观、世界观和价值观。
In modern society, college students as the forefront, most active and cohesive group are the major consumers of the mass media. They are accustomed to recognizing and understanding the external world through newspapers, radio, television, internet and so on to meet their own socialization Need. At the same time, the mass media is also gradually penetrating and acting on every stage of the growth of college students. Due to the immature mentality of students in college and the lack of certain life experiences, their values have not yet been finalized and are in intense turmoil. Therefore, it is especially necessary for the mass media to play an important role in ideological and political education so as to guide and Affect College Students’ Value Orientation and Behavior. By analyzing the positive and negative impact of the mass media on the value orientation of college students, this article explores how to use the mass media as an educational approach to guide college students to establish a correct outlook on life, world outlook and values.