从酒业外部环境来说,眼下既是资本并购千年难遇的最佳时期,也是实力酒企通过收购快速扩张的最好阶段。以往在大多数人的眼里,只有高端白酒市场几倍的利润率,或是中端市场的100%利润,而低毛利率的低端白酒市场则被忽略。从品牌运作层面来说,重视中高端的市场运作,既可以提升产品附加值, From the wine industry’s external environment, the best time for the acquisition of capital is now the millennium, but also the best stage for the rapid expansion of liquor through the acquisition. In the past in the eyes of most people, only the high-end liquor market several times the profit margin, or mid-market 100% profit margins low-margin liquor market is ignored. From the brand operation level, the emphasis on high-end market operation, both to enhance product added value,