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随着市场经济体系的日趋完善,作为企业自己主办的新闻媒介和言论工具——企业报,如何实现对内增加凝聚办、向心力,对外提高影响力、竞争力?概括地说,在市场经济条件下,企业报新闻报道怎样去主动适应?笔者在此抛砖引玉,拟对这一课题作一番探讨。
As the market economy system is getting more and more perfect, how can it be used as a news media and speech tool sponsored by the enterprise itself? How to increase the cohesion and solidarity in the market, enhance its influence and competitiveness abroad? In a nutshell, under the condition of market economy Under the newspaper report how to take the initiative to adapt business? I hereby initiate, to be on this topic for some discussion.