过去三十多年,中国广告业从无到有,实现了高速的发展,为众多客户的品牌传播提供了强有力的武器;与此同时,未来广告也摸索出了一套媒体收视与广告效果的评估体系,使得今天的广告创意和媒体投放更加科学、有效,成为行业的执行标准。然而,在常规广告之外,越来越多的客户开始青睐特殊广告形式的传播。原因很简单,因为这些广告投放,更容易区别于传统广告,更加隐性,与节目的融合度较高,受众的接受度也很高——但是,如何评估特殊形式广告的价值和传播效果?就是摆在广告人和媒体人面前的新课题。未来广告从 Over the past three decades, China’s advertising industry has achieved rapid growth from scratch and provided a powerful weapon for the brand communication of many customers. In the meantime, future advertisements have also found out a series of media ratings and advertising effects Assessment system, making today’s advertising creative and media delivery more scientific and effective implementation of the industry standards. However, outside of regular ads, more and more customers are beginning to favor the spread of special forms of advertising. The reason is simple, because these ads are easier to distinguish from traditional ads, are more hidden, have a higher level of integration with programs, and have a high level of audience acceptance - but how do you value the value and communication of special forms of advertising? Is placed in front of advertisers and media people a new topic. Future advertising from