本文在深入分析县域旅游产品内涵与构建原则的基础上,以广西贺州昭平县为例,通过对现有旅游产品开发条件的具体分析,系统构建昭平县旅游产品开发谱系表,并逐一对其旅游产品进行分析,提出以观光休闲旅游产品带动度假养生、文化民俗旅游产品的总体思路,以期提高昭平县旅游业的快速发展,并对其他相似旅游产品提供借鉴。 Based on the analysis of the connotation and construction principles of county tourism products, taking Zhaoping County in Hezhou, Guangxi as an example, this paper constructs a pedigree table of tourism product development in Zhaoping County through systematic analysis of existing tourism product development conditions, Product analysis, put forward to tourism and leisure products to promote vacation health and cultural tourism products, the general idea of ​​folk tourism in order to improve Zhaoping rapid development of tourism and other similar products to provide reference.