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被过度美化的职业体验概念,被极度夸大的投资回报比,导致不断有人关注投资儿童职业体验馆,但开馆后被真实的运营成本、稀少的客流、成本更低的后起竞争对手压得透不过气来,最终停业倒闭破产。儿童职业体验馆作为舶来品近几年受到了很多投资人的关注,再加上一些体验设备厂商的吹捧,夸大其盈利能力,在2010年至2014年国内掀起了投资兴建儿童职业体验馆的热潮。在投资不断涌入的同时,很快就倒下一批,这种奇怪的投资循环现象受到媒体和业内的高度关注,一度成为近年商业地产、旅游地产和儿童娱乐投资领域最热门的事件。
The over-beautified concept of professional experience has been greatly exaggerated the return on investment, leading to constant concern about investment in children’s professional experience museum, but after the opening was the real operating costs, sparse passenger flow, lower-cost competitors from the late opponents Penetration, the final closure of business bankruptcy. In recent years, many children’s professional experience museums have received much attention from investors. In addition, some experiential equipment manufacturers have touted and exaggerated their profitability. In 2010 and 2014, a wave of investing and building children’s professional experience museums was set off in China. With the continuous influx of investment and the rapid decline of one batch of enterprises, this weird cycle of investment has drawn great media and industry attention and became the hottest event in commercial real estate, tourism real estate and children’s entertainment investment in recent years.