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新闻报道不容忽视的一个问题新闻报道要取得最佳社会效益,提高新闻报道的可信性,是一个不容忽视的问题。受众的信任是新闻报道发挥社会效益的前提。所谓可信性,是指受众对新闻报道的肯定性反应,即相信的程度、比率和取向等属性。可信性构成新闻信息的品格和素质。如果新闻报道的受众多,可信性高,产生的社会效益就积极,可以精神变物质,形成推动社会前进的力量。不可信性与可信性相反,它是指受众对
An issue that can not be ignored in the news report News reports To obtain the best social benefits and improve the credibility of the news report is a problem that can not be ignored. Audience’s trust is the prerequisite for social reporting of news reports. The so-called credibility, refers to the audience’s affirmative response to news reports, that is believed to the extent, rate and orientation and other attributes. Credibility constitutes the character and quality of news information. If the news reports are numerous and highly credible, the social benefits they produce will be positive and they will be able to change their mind and form the forces that will propel society forward. Untrustworthiness Contrary to credibility, it refers to the audience