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随着科学技术的不断发展,互联网也随之迅速普及,从而改变了现代人的生活方式,这就使得广告创意策划中的动画脚本受到了越来越多人的关注。动画脚本的推广与设计需要涉及到很多方面的内容,比如动画脚本主角、故事情节的设定、客户的反馈信息等。因此本文将对广告创意策划中动画脚本的应用进行分析研究,从而促进动画脚本在广告领域的不断发展以及延伸。
With the continuous development of science and technology, the Internet has also rapidly popularized, which has changed the way of life of modern people, which makes more and more people pay more attention to the animation script in advertising creative planning. The promotion and design of animation script need to involve many aspects, such as animation script protagonist, story setting, customer feedback and so on. Therefore, this article will analyze the application of animated scripting in creative planning of an advertisement to promote the continuous development and extension of animated scripting in the field of advertising.