虽然业界已经探讨了三四年,但媒介碎片化问题对广告主的侵扰仍在加重,不过好消息是,如何有效化解碎片化问题、实现高效的营销传播的答案正在出现,破局的导火线则是大数据与聚合传播的出现,让传播进入了一个小众高度聚合的时代,事实上为企业精准营销提供了更有效的平台。越来越多的人如此感慨,媒介是如此的分散,而且今后将更加分散。然而,身为用户,却发现自己正在迎来一个最好的时代,经过层层筛 Although the industry has been discussing for three or four years, the problem of media fragmentation still aggravates advertisers, but the good news is that the answer to how to effectively resolve the fragmentation problem and achieve efficient marketing communication is emerging. The breaking point of the fuse is The advent of big data and convergent communications has allowed the spread of communication into a highly aggregated era of small minority. In fact, it provides a more effective platform for accurate marketing of enterprises. More and more people feel so mixed that media are so dispersed and will be more dispersed in the future. However, as a user, they find themselves in the best of times, going through layers of screens