党报党刊是党和人民的喉舌,是社会主义意识形态的重要阵地,肩负着引导社会舆论和掌握话语权的重任。本文结合当前公共财政和文化体制双重改革的特点,针对各级党报党刊的发展现状和国际舆论话语权竞争的背景,在阐述党报党刊定位和所面临问题挑战的基础上,借助公共经济学和公共选择理论,深入分析公共财政投入党报党刊的理论基础和依据,并就新时期公共财政支持的战略定位、思路和方式提出相关的政策思考。 Party newspapers and periodicals are the mouthpiece of the party and the people and an important front for socialist ideology. They shoulder the heavy responsibility of guiding public opinion and holding the power of discourse. This paper, based on the characteristics of the dual reform of public finance and cultural system, aims at the current situation of the development of party newspapers and periodicals at all levels and the background of the competition in international public opinion discourse. On the basis of elaborating the positioning of party newspapers and periodicals and the challenges they face, And public choice theory, deeply analyzes the theoretical foundation and basis for public finance to invest party newspapers and periodicals, and puts forward relevant policy thinking on the strategic positioning, ideas and methods of public finance support in the new period.