在上期的专栏中,我们讨论了体验营销相对于传统营销的优势。无论是在互联网上还是真实的世界中,体验营销同样有效。相对于真实世界的营销,这是一种操作更为容易、费用更为便宜的营销方式,你可以通过互联网接触到上百万名客户。当然,前提条件是你的网站不只是一个网上的宣传手册。你要给访问者提供有价值的体验,以吸引他们再次光顾。我们有一些思路可以帮助你去思考如何开展虚拟的体验营销。 In the last column, we discussed the advantages of experiential marketing over traditional marketing. Experience marketing is equally effective both in the internet and in the real world. This is a much easier and cheaper way to market than real-world marketing, and you reach millions of customers over the Internet. Of course, the prerequisite is your website is not just an online brochure. You have to give visitors a valuable experience to entice them to visit again. We have some ideas to help you think about how to conduct virtual experience marketing.