在产品同质化竞争日趋激烈的今天,消费需求也不断趋向个性化,“品牌”顺应时代潮流无可非议地成为了企业的竞争利器,谁能让自己的品牌产品销售的更多、更久、价值更高,谁就能拥有众多的忠实客户,进而消费、传播和支持企业的产品和服务。塑造具有鲜明个性、独特差异性优势、与竞争品牌有质的区别的品牌,塑造能持续提供满足消费需求的品牌产品成为了众多企业的共识。国家“十三五”规划也明确提 In the increasingly fierce competition in the homogenization of products today, consumer demand has also continued to be personalized, “brand ” follow the trend of the times become the competitive weapon of the enterprise, who can make their own branded products for sale more, longer , Higher value, who can have a large number of loyal customers, and then consume, spread and support enterprise products and services. It is the consensus of many enterprises to create a brand that has distinctive personality, distinctive difference advantages and qualitative differentiation from competing brands, and to create brand products that can continuously provide products that meet the needs of consumers. National “Thirteen Five ” plan also made it clear