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3月19日,惠而浦公司发布中国新战略,对中国销售渠道进行调整升级,宣布与国内最大家电零售商苏宁电器结成战略联盟。旨在深化战略合作,进一步强化对中国市场的拓展,将更多的技术领先、国际品质的优秀产品引入中国市场,全面展示了其在中国市场战略的新方向。惠而浦公司董事局主席兼首席执行官Jeff Fettig、国际部总裁Michael Todman、全球副总裁/北亚区总裁李彦、中国区副总
On March 19, Whirlpool Corporation released its new China strategy to adjust and upgrade its sales channels in China and announced that it has formed a strategic alliance with Suning Appliance, the largest domestic appliance retailer. The aim is to deepen the strategic cooperation, to further strengthen the expansion of the Chinese market, more leading technology, international quality excellent products into the Chinese market, fully demonstrated its new direction in the Chinese market strategy. Jeff Fettig, Chairman and CEO, Whirlpool Corporation; Michael Todman, President, International Department; Li Yan, Vice President, North Asia Region, Vice President, China Region