自1978年改革开放以来,我国旅游业得到了迅速的发展,在新形式下,旅行社管理人员面临着转变传统经营管理理念、提高综合管理应变能力等诸多问题的挑战,特别是在电子商务迅猛发展的今天,对传统的旅行社行业构成了巨大的挑战。 Since the reform and opening up in 1978, China’s tourism industry has developed rapidly. Under the new form, the management of travel agencies is faced with the challenges of transforming the traditional management concepts and improving the capabilities of integrated management. In particular, with the rapid development of e-commerce, Today, the traditional travel industry poses a huge challenge.