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一直以来,造船业始终是新加坡工业的重要组成部分,而新加坡科技海事集团(以下简称“新科海事”)是新加坡最大的国有造船企业之一。目前,由于来自亚洲,尤其是中日韩等国家造船业的强大竞争,造船行业竞争进入白热化。新科海事也加大了研发新技术和硬件设施的投资,希望通过提高产品科技含量从而增加产品的附加值。同时,为了在激烈的市场竞争中立于不败之地,新科海事也必须制定有效的营销策略来适应新挑战与新机会,只有这样才能使企业在激烈的市场竞争中立于不败之地并不断发展壮大。
The shipbuilding industry has always been an important part of Singapore’s industry, and S & T Marine Singapore (“SIS”) is one of the largest state-owned shipbuilding enterprises in Singapore. At present, due to the strong competition from the shipbuilding industry in Asia, especially China, Japan and South Korea, the competition in the shipbuilding industry is heating up. Shinco Marine also increased investment in research and development of new technologies and hardware facilities, hoping to increase the technological value of products to increase the added value of products. At the same time, in order to remain invincible in the fierce market competition, SHK also must formulate effective marketing strategies to adapt to new challenges and new opportunities, the only way for enterprises to keep invincible in the fierce market competition and keep Grow and develop.