陕西省旅游资源丰富,旅游业发展迅速,但当前仍然存在旅游供给无法满足市场日益变化的需求的矛盾。为此,陕西旅游业供给侧改革势在必行,具体路径包括树立消费主体理念,有效整合区域资源,构建全域旅游大格局;树立旅游品牌理念,提高旅游产品供给质量,提升陕西旅游整体形象;树立游客为本理念,提升旅游公共服务品质,满足游客需求;创新旅游体制机制,不断提高旅游市场管理水平,提高旅游综合服务能力。 Shaanxi is rich in tourism resources and its tourism industry is developing rapidly. However, there are still contradictions in the current situation that tourism supply can not meet the changing needs of the market. Therefore, it is imperative to reform the supply side of tourism in Shaanxi. The specific approaches include establishing the concept of consumer subject, effectively integrating regional resources and building a pattern of global tourism; establishing the concept of tourism brand, improving the quality of tourism product supply and promoting the overall image of Shaanxi tourism; To establish a tourist-oriented concept, improve the quality of public services for tourists to meet the needs of tourists; Innovative tourism system mechanisms to continuously improve the management of the tourism market and improve the comprehensive tourism service capabilities.