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江苏教育出版社精心推出的《成语学习词典》1999年8月投放市场后,受到读者的欢迎。首版2万册半个月即告罄,又先后加印7次,至2001年7月,二年内印数达20万册,并已全部销完。许多读者对此爱不释手,称赞它是中小学生学习成语的理想工具。上海《文汇读书周报》(2000年11月18日)称誉此书在“几百种的成语词典中”“异峰突起”。该书先后被评为第十二批(1998—1999年度)文教类全国优秀畅销书及华东、江苏省优秀图书。这本词典是围绕市场做好书的产物,是将营销观念贯彻于选题、出版、销售全过程的一次较为成功的实践。在选题特色上下功夫:夯实营销的基础如果要问图书市场上哪种工具书最多,答案可能会惊人地一致:成语词典。
Jiangsu Education Press carefully introduced “idioms learning dictionary” in August 1999 on the market, by the readers. The first edition 20,000 copies sold out in half a month and printed 7 times in succession. By July 2001, 200,000 copies were printed in two years and all of them have been sold out. Many readers have put it down and praised it as an ideal tool for primary and secondary school students to learn idioms. Shanghai “Wen Wei Book Weekly” (November 18, 2000) praised the book in the “Hundreds of idioms dictionary” “different peak”. The book has been named the twelfth installment (1998-1999) culture and education class national bestseller and East China, Jiangsu Province outstanding books. This dictionary is a product of making books around the market. It is a more successful practice of carrying out marketing concepts in the whole process of selecting topics, publishing and selling. Efforts in the topic featured: tamping the foundation of marketing If you want to ask what kind of reference book market books, the answer may be surprisingly consistent: idioms dictionary.