产品销售通路的拓展对于一个企业而言是十分重要的环节,尤其是展示场地的选址问题。交通、停车、建筑型式、周边环境、客流量分析、租金成本、使用年限等等都是选择一个展示场地不可忽略的因素。伊力诺依家具为了拓展上海家具市场,选择了上海虹桥的吴中路,面对全亚洲最大规模的Shoppingmall(兴建中),地点位置绝佳;展场面积达7000平方米,正好适合伊力诺依所有产品的容量;自有可容纳50部以上汽车的停车场;周边除了Shopping mall外,还有许多高档公寓,而吴中路又是往来机场,苏杭的必经干道;两旁以汽车、家具、日用品等大型展厅卖场为主,假日人潮聚集,而租金成本也在可接 The expansion of product sales channels is a very important part for a company, especially the location of the venue. Traffic, parking, building type, surrounding environment, passenger flow analysis, rental cost, and service life are all factors that cannot be ignored in choosing a venue. In order to expand Shanghai’s furniture market, Yilioyi Furniture chose Wuzhong Road in Shanghai Hongqiao and faced the largest shopping mall in Asia (under construction). The location is excellent; the exhibition area is 7,000 square meters, which is suitable for Yilinuo. According to the capacity of all products, there is a parking lot that can hold more than 50 cars; in addition to the Shopping mall, there are many high-end apartments around, and Wuzhong Road is also the airport, the main road of Suzhou and Hangzhou; on both sides of the car, furniture Large-scale exhibition halls, such as daily necessities and daily necessities, are mainly crowded with holiday crowds, and rental costs are also affordable.