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红色旅游作为一种新型的旅游形式,在我国新时期文化建设中发挥了重要作用。充分考虑红色旅游地各利益相关者的利益诉求,是实现红色旅游地可持续发展的关键。本文基于红色旅游发展现状,并根据利益相关者理论,提出了红色旅游要可持续发展,应重视红色旅游地各利益相关者的利益和责任。其中,社区要提升居民的参与性,旅游企业要提升经营管理和服务水平,政府要提升协调和控制能力,游客要提升体验性与参与性。
As a new form of tourism, red tourism has played an important role in the cultural construction of our country in the new era. To fully consider the interest demands of all stakeholders in the red tourism destination is the key to realizing the sustainable development of the red tourism destination. Based on the present situation of red tourism development and based on stakeholder theory, this paper proposes that red tourism should be sustainable and should pay attention to the interests and responsibilities of all stakeholders in red tourism. Among them, the community to enhance the participation of residents, tourism enterprises to improve management and service levels, the government should enhance the coordination and control capabilities, visitors should enhance the experience and participation.