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连锁经营是指流通领域中若干店铺以确认共同进货或授予特许权等方式联结起来，实现服务标准化、经营专业化、管理规范化，共同享受规模效益的一种现代化经营方式。随着社会经济快速发展，消费者的消费观念、消费习惯、消费结构、消费倾向、消费决策、消费权力等都产生了飞跃。在买方市场条件下，各
我国连锁商业的发展对策
【摘 要】
：
连锁经营是指流通领域中若干店铺以确认共同进货或授予特许权等方式联结起来，实现服务标准化、经营专业化、管理规范化，共同享受规模效益的一种现代化经营方式。随着社会经济快
【机 构】
：
郑州市农业局
【出 处】
：
河南科技
【发表日期】
：
2004年10期
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