【摘 要】
：
第一,战略联盟。长期的互补型合作。由于我国目前还存在大量的中小型综合性的广告代理公司,由它们寻找上游和下游的专业广告公司共同完成广告业务在国内早已是司空见惯的做
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第一,战略联盟。长期的互补型合作。由于我国目前还存在大量的中小型综合性的广告代理公司,由它们寻找上游和下游的专业广告公司共同完成广告业务在国内早已是司空见惯的做法。但是,通常情况下因为小生产经营模式的局限性,它们的合作很多时候都属于“打游击”,即能捞一把就一把,今天找你,明天找他,存在非常大的随机性。这样不仅很难保证广告的质量,而且进一步助长了专业广告公司的零散化和非规范性运作。未来的发展
First, strategic alliances. Long-term complementary cooperation. Since there are still a large number of small and medium-sized integrated advertising agencies in our country, searching for upstream and downstream professional advertising companies to jointly accomplish advertising business has long been a common practice in China. However, usually, because of the limitations of the mode of small-scale production and management, their cooperation often belongs to “playing guerrilla warfare”. That is, they can catch one hand, find you today and find him tomorrow. There is a great deal of randomness. This is not only difficult to guarantee the quality of advertising, but also further contributed to the fragmentation of professional advertising companies and non-normative operation. future development
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