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京剧脸谱、剪纸和年画和是中国传统文化艺术元素的典型代表,并且它们都可以用二维平面的形式进行展现,应用方式和范围都比较灵活。但是,这几种传统文化艺术元素在现代标志设计中的应用鲜为人知。文章试图通过对这几种传统文化艺术的解读,给现代标志设计者以启迪,让现代标志设计更好、更多地融入中国传统文化艺术元素,彰显中华民族的鲜明特色。
Peking Opera masks, paper-cut and New Year pictures are typical representatives of traditional Chinese arts and culture. Both of them can be displayed in two-dimensional graphic form and are flexible in application and scope. However, these traditional arts and cultural elements in the application of modern logo design little-known. Through the interpretation of these kinds of traditional culture and art, the article attempts to enlighten modern sign designers, make modern logo designs better, integrate more elements of Chinese traditional culture and art, and highlight the distinctive features of the Chinese nation.