我国农村市场是国内最富有潜力的市场。搞活农村流通、拓展农村市场，既可为生产企业提供更大的市场空间，也为流通企业提供了更大的生存空间，还可带动整个国民经济的发展，农村市场将成为整个经济发展的一个增长点。企业开拓农村市场的关键是要从根本上转变经营观念，由被动 China’s rural market is the most potential market in China. Enliven the rural circulation and expand the rural market, both for the production of enterprises to provide greater market space, but also for circulation enterprises to provide more room for survival, but also bring about the development of the entire national economy, the rural market will become a whole economic development growth point. The key for enterprises to develop the rural market is to fundamentally change their business ideas from passive