绿色消费是人类在严峻的生存危机前,对以往的消费观念进行反思的基础上产生的一种全新的亲近自然的消费生活方式和消费价值理念。它包含着深刻的生态伦理意蕴,是一种既有益于人类自我和社会健康发展,又有益于生态环境保护的一种新型消费方式。它是实现可持续发展的一项重要战略性举措,是解决人类生存危机的重要途径之一。 Green consumption is a new concept of consumption and life style and consumption value which is based on reflection of past consumption concept before humanity’s severe survival crisis. It contains profound connotation of ecological ethics, and is a new type of consumption mode that benefits the healthy development of human self and society as well as the protection of ecological environment. It is an important strategic move to achieve sustainable development and is one of the important ways to solve the crisis of human existence.