“中华老字号”是指在长期的生产经营活动中,沿袭和继承了中华民族优秀的文化传统,具有鲜明的地域文化特征和历史痕迹、具有独特的工艺和经营特色,取得了社会广泛认同和良好商业信誉的企业名称和产品品牌。商帮,是以地域为中心,以血缘、乡谊为纽带,以“相亲相助”为宗旨,以会馆、公所为其在异乡联络、计议之所的一种既“亲密”而又松散的自发形成的商人群体。这类商人群体在经商中不断的总结行商的经验,并相互分享,形成了具有明显文化印记、地域特征的商帮文化。 “The old China ” refers to the long-term production and management activities, followed and inherited the excellent Chinese culture, with distinctive geographical and cultural characteristics and traces of history, has a unique process and operating characteristics, has been widely recognized in society And a good business reputation of the business name and product brand. Business is based on the geographical center, blood, friendship as a link to “blind date to help ” for the purpose of the clubs, the public for their contact in a foreign land, a place where both “intimate” and Loose spontaneous formation of the business community. Such groups of businessmen constantly summed up the experiences of traders in business and shared each other, forming a culture of business-oriented culture with obvious cultural imprint and geographical features.