商号文化首先是一种商业文化。它基于商业的产生而萌芽,随着商品经济的发展而成长。一个国家的商号文化发达与否,直接决定于该国商品经济发展的水平。从这个意义上说,商品经济是孕育商号文化的肥土沃壤。我国虽早有使用商号进行商事交往的历史,但直到近代才出现了“全聚德”“亨得利”及“华生”、“耀华”等反映早期工商业者励精图治、振兴实业、强国富民理想的商号群族。新中国成立后,我国逐步建立 Business culture is first and foremost a business culture. It sprouted based on the emergence of business and grew with the development of commodity economy. The development of a country’s trade name culture is directly dependent on the country’s level of commodity economy development. In this sense, the commodity economy is the fertile ground for cultivating the firm’s culture. Although China has long had a history of using commercial firms to conduct business contacts, it was not until modern times that “Quanjude”, “Hendreli”, “Huasheng” and “Yaohua” emerged to reflect the ideals of the early industrial and commercialists who were good at ruling, revitalized the industry, and made the country strong; Trade group ethnic group. After the founding of New China, China gradually established