论文部分内容阅读
在当今的市场上,名牌产品很多。提起“桑塔纳”就能想到上海大众公司,提起“健力宝”就能想到健力宝集团公司。……然而提起保险险种,就连一些业内人士也不能立刻就找到它属于哪家公司,这家公司有什么特长。其实,好的险种并非没有,只是不能理直气壮地代表某一公司的形象罢了。这既有保险企业对其产品宣传不力的因素,又有产品质量及价
In today’s market, many brand-name products. Mention “Santana ” can think of Shanghai Volkswagen company, filed “Jianlibao ” can think of Jianlibao Group. ... However, the introduction of insurance, and even some people in the industry can not immediately find it belongs to which company, what is the expertise of this company. In fact, good insurance is not without, but can not confidently represent the image of a company nothing more. This is both an insurer’s poor promotion of its products, as well as product quality and price