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IT营销,渠道为先。如何使自己的渠道高效率、高质量、高忠诚地运作是目前IT厂商普遍关心的问题。对经销商进行全面培训被大家认为是解决问题的一个重要手段。为此,惠普率先在国内成立了“惠普经销商大学”,联想在去年提出了“大联想学院”的计划,而《Sm@rt Reseller》也在去年10月推出了“渠道大学”(SRCU)。在对经销商的培训上,厂商真真是有一点“一个也不能少”的“顽强”精神! 经销商大学到底是什么?它的具体效果如何?它和一般的产品和技术培训有什么区别呢?请关注本期焦点
IT marketing, channel first. How to make their channel efficient, high-quality, and highly loyal operation is the current concern of IT vendors. Comprehensive training for dealers is considered by everyone to be an important means to solve the problem. For this reason, Hewlett-Packard pioneered the establishment of the “HP Dealer University” in China. Lenovo proposed the “Large Lenovo College” plan last year, and “Sm@rt Reseller” also launched “Channel University” (SRCU) in October last year. . In the training of dealers, manufacturers really have a little “one can not be less,” the “tenacious” spirit! What is the dealer university in the end? Its specific effect? What is the difference between it and the general product and technical training? Please pay attention to this issue focus