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面对复杂的供求和销售形势,化肥企业要眼睛盯住市场,在销售终端决胜。建立优质的销售网络、实施灵活的价格策略和积极开发新市场,是企业赢得终端市场的三项根本措施。今年以来,尿素的销售形势变得更加严峻。3月初,尿素价格在经历了短暂人为拉升后,迅速被强大的基本面打回原形,一路下跌,到目前出厂价已下跌至1500～1600元/吨。并且,化肥销售极为不畅,厂家库存积压,市场信心丧失殆尽;农民则小心翼翼静观其变,购肥、施肥的积极性严重受挫。
In the face of complex supply and demand and sales situation, fertilizer companies should keep an eye on the market and win the victory in the sales terminal. Establishing a high-quality sales network, implementing flexible price strategies and actively developing new markets are the three fundamental measures that companies have won in the end markets. This year, the urea sales situation has become more severe. In early March, urea prices experienced a brief pull up and quickly returned to its original form by a strong fundamentals. It dropped all the way to the ex-factory price of 1500-1,600 yuan / ton. In addition, sales of fertilizers are extremely sluggish, with backlog of factory inventories and loss of market confidence. Peasants are cautiously watching for changes, and the enthusiasm for fertilizer and fertilizers has been severely frustrated.