谈谈广播节目的包装

来源 :中国广播电视学刊 | 被引量 : 0次 | 上传用户:jiangliang87
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包装,是现代市场经济的重要营销手段和策略。在我国加速发展社会主义市场经济的形势下,社会上的各类产品生产单位,都在对自己的产品进行精致地装扮和大力宣传。广播节目作为精神的文化的产品也不落后,正在积极地探索美化和宣传自己节目的举措。节目包装这个充满商品性的新? Packaging is an important marketing tool and strategy of modern market economy. Under the situation of accelerating the development of the socialist market economy in our country, all kinds of production units in the society are all exquisitely dressing and vigorously promoting their products. Radio programs are not outdated as spiritual cultural products and are actively exploring ways to beautify and promote their programs. Program packaging is full of commercial new?
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