每年6月是京东的店庆月,每年6月18日是京东店庆日。在店庆月京东都会推出一系列的大型促销活动,以“火红六月”为宣传点,其中6月18日是京东促销力度最大的一天。然而随着电商市场的不断火爆,这一节日与“双11”一起,成为全部电商的狂欢日,不再为一家公司所独有。 June each year is the Jingdong shop celebration, June 18 each year is the Jingdong shop celebration day. Jingdong in the store will be held on a series of large-scale promotional activities to “red June” as a propaganda point, of which June 18 is the largest day of Jingdong promotional efforts. However, with the growing popularity of the e-commerce market, this festival, together with “Double 11”, becomes a carnival day for all e-commerce businesses and is no longer unique to a company.