市招,俗称招牌,是商家用以昭示其经营位置所在和所售商品(或提供的服务)等信息的标牌。为了吸引消费人群的注意,旧日商家对市招的制作颇费心思。20世纪三四十年代成都的市招,一般采用木板做成长方形,和古时“揭大帘于外,以青白布数幅为之” (洪迈《容斋随笔》卷十六)悬于门首的市招不同。木质招牌用抓钉固定在临街门楣 City tricks, commonly known as signboards, are signs used by businesses to show information about where they are located and what they sell (or what services they provide). In order to attract the attention of the consumer crowd, the old days of businessmen make a lot of thought. The 20th century, the thirties and forties of the city of recruit, usually made of rectangular rectangular plate, and ancient “exposing the curtain to the outside, with a few pieces of white cloth” (Hong Mai “Rong Zhai Essay,” Volume XVI) City trick hanging in the door different. Wooden sign with a nail fixed in the street lintel