当今,传媒行业异军突起,广播、电视、网络成为了人们生活必不可少的一部分。而有声语言作为媒介传播中的重要因素,通过对有声语言表达,采用灵活多变的叙事方式,用声音塑造形象“牵引”受众参与到传播活动当中,从而得到更好的传播效果。 Today, the media industry is making a sudden appearance. Radio, television and the Internet have become an indispensable part of people’s lives. The vocal language, as an important factor in the media communication, uses the flexible and narrative method to express the vocal language and uses the voice to create the image “traction ” audience to participate in the communication activities, so as to obtain a better communication effect.