从两幅广告的创意谈起严瑜仲最近因备课翻阅了《平面设计在中国》一书，其中两幅获金奖的广告作品深深地吸引了我。一幅题名为《中国的月亮不很圆》（图１）。这幅报纸广告画面十分简洁，仅是一块常见的略有些破碎的月饼和几行字，破碎的月饼形似中国地图。粗看之下并无大... Speaking from the creatives of the two advertisements, Yan Yuzhong recently read Graphic Design in China for preparation lessons, and two of the award-winning advertising works attracted me. A piece entitled “China’s moon is not very round” (Figure 1). The picture of this newspaper is very simple and the picture is only a common piece of broken moon cake and a few lines of words. The broken moon cake is shaped like a map of China. Rough look no big ...