产品设计与价值分析是企业进行市场竞争的有力工具。二者的关系直接影响竞争的结果。在充分研究产品设计与价值分析的基础上,提出两者是相辅相成,互相促进的关系。在对产品设计的过程中,只有提高产品本身的使用价值人们才愿意购买。产品设计的好坏可以决定产品的价值。价值分析也可以促进产品的改进,使企业更加重视产品设计。 Product design and value analysis is a powerful tool for market competition. The relationship between the two directly affect the outcome of the competition. On the basis of full research on product design and value analysis, it is proposed that the two are complementary and mutually reinforcing. In the process of product design, only to improve the value of the product itself, people are willing to buy. The quality of the product design can determine the value of the product. Value analysis can also promote product improvement, so that enterprises pay more attention to product design.