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旅游形象标志设计的新方法为旅游产业品牌的规划与发展提供了新的理论指导方法。在继承一般标志设计方法的基础上结合当前旅游形象标志设计的特殊性与整个标志设计的发展趋势,提出了历史文化分析法,代表性旅游资源形象化法,旅游资源市场定位与发展理念法,时尚化与潮流化的设计方法。从这四个方面详细分析了旅游形象标志设计的一些新方法。设计师在实际设计工作中应对这些方法进行灵活的综合运用。
The new method of tourism image logo design provides a new theoretical guidance for the planning and development of tourism industry brand. On the basis of inheriting the general logo design method, combined with the particularity of the current tourism image logo design and the development trend of the entire logo design, this paper put forward the historical and cultural analysis method, the representative tourism resources visualization method, the tourism resources market positioning and development idea method, Fashion and fashion design methods. From these four aspects, it analyzes in detail some new methods of tourism image logo design. Designers in the actual design work should be flexible and comprehensive use of these methods.