新县作为全国著名的革命老区和将军县,其红色文化旅游资源十分丰富。经过近年来推进红色文化旅游的发展,新县的红色文化旅游资源集群竞争优势更加凸显。本文基于波特的钻石模型,从生产要素、需求条件、相关与支持产业、企业战略、结构和同业竞争、政府和机会等几个方面,对新县红色文化旅游资源集群竞争力进行分析,从而提出提升新县红色文化旅游资源集群竞争力的措施,以推动其红色旅游的进一步发展,提高其红色文化旅游资源在国内的竞争力。 As a famous old revolutionary base area and general county in the country, Xinxian County is rich in red cultural tourism resources. After promoting the development of red cultural tourism in recent years, the competitive advantages of the new cluster of red cultural tourism resources in Xinxian County have become even more prominent. Based on Porter ’s diamond model, this paper analyzes the competitiveness of new county red cultural tourism resources cluster from several aspects such as production factors, demand conditions, related and supporting industries, corporate strategy, structure and industry competition, government and opportunities, and so on Put forward measures to enhance the competitiveness of new county red cultural tourism resources cluster in order to promote the further development of its red tourism and enhance the competitiveness of its red cultural tourism resources in the country.