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随着互联网的发展,利用互联网络提供各类服务的形式不断推陈出新,时下“微博热”现象无疑为科普工作开拓了一片广阔的空间。通过对微博传播特性分析,从打造科普微博的权威性、培养科普微博意见领袖、科普微博直播、科普微博开展科普微公益活动或科普微访谈以形成微博围观、科普微博借鉴公安微博的成功经验和科普微博图文并茂真诚互动等6个方面,或结合具体例证,或借他山之石,详尽阐述如何提高科普微博的关注度。提出了只有提升科普微博的关注度,将科普知识通过微博的平台发布,第一时间让更多的人关注、转发、评论和接受,科普微博才能真正让“微言”实现“大义”。
With the development of the Internet, the use of the Internet to provide all kinds of services continues to introduce new forms of “microblogging hot” phenomenon undoubtedly opened up a vast space for popular science work. Through the analysis of the characteristics of the spread of Weibo, from the authority to create a popular Weibo, to cultivate opinion leaders of Popular Science Weibo, direct broadcast of Popular Science Weibo, popular micro-social activities or popular science interviews with Popular Science Weibo to form Weibo WeChat, Popular Science Weibo Draw lessons from the successful experience of public security microblogging and popular microblogging illustrations and interactive six aspects, or with specific examples, or by other means, elaborate how to raise awareness of popular Weibo. Put forward that only by raising awareness of popular science Weibo and publishing knowledge of popular science through the platform of Weibo, the first time let more people pay attention, forward, comment and accept, so that Weibo can really make “Righteousness ”.