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微博是移动互联网时代第一个成熟的媒体平台,艺术专业媒体当前首先面对的是微博的挑战。微博对刚进入“亿元时代”的中国艺术市场形成网络围观的态势,让艺术专业媒体不得不放下身段与微博共舞。同时,艺术专业媒体自身正面临艰巨的转型,既要从价值判断上重新确立行业专家的权威,又要从信息服务上找到适合时代、适合市场需求的业态。与微博共舞将加速这个转型的过程,最终促使其超越微博,走向跨媒体的市场化道路。
Weibo is the first mature media platform in the era of mobile Internet. Currently, the art professional media is facing the challenge of Weibo first. Weibo formed a network onlookers in the Chinese art market that just entered the “billion-yuan era”, allowing the professional art media to step down and dance with Weibo. At the same time, the art-specialized media itself is facing an arduous transformation. It is necessary to re-establish the authority of industry experts from value judgments and to find suitable formats suitable for the times and market demands from information services. Dancing with Weibo will speed up this transformation process and eventually push it beyond Weibo to a cross-media marketization path.