2005年对于中国报业的经营者来说是极其艰难和困惑的一年。“下滑”、“衰退”成为表现困境的关键词,“报纸消亡说”、新媒体的“颠覆”更是在业界引起巨大的震动。这些无法回避的事实显示出中国报业发展正处在一个关键时期。这一时期是中国报业发展的转型期,它孕育着报业发展中一次革命性的变革,因此, 2005年是发展过程中的一个“拐点”。 2005 was an extremely difficult and confusing year for the operators of the Chinese newspaper industry. “Decline” and “recession” have become key words of expressing difficulties. “Newspaper dies” and the “subversion” of new media has caused tremendous shake in the industry. These unavoidable facts show that the development of China’s newspaper industry is at a critical period. This period was a period of transformation in the development of China’s newspaper industry. It gave birth to a revolutionary change in the development of the newspaper industry. Therefore, 2005 was an “inflection point” in the development process.