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近日,德国最大媒体集团之一的“基尔希集团”宣布债务总额达65亿欧元以上,资不抵债,申请破产保护;世界最大的媒体巨擘“美国在线时代华纳”宣布公司今年第一季度公司亏损542亿美元,创下美国商业史上最大的季度亏损额。这成为今年国际传媒界和国际投资界最具震撼的事件,不得不引起我国传媒人的深思。这两家媒体集团都曾创造了扩张的神话、股市的神话.都曾有超常规的膨胀发展,但由于自身对市场的判断决策有误以及外部经济环境的不景气,导致
Recently, one of Germany’s largest media groups, “Kirsch Group,” announced the total debt of more than 6.5 billion euros, insolvent to apply for bankruptcy protection; the world’s largest media giant, “AOL Time Warner,” announced the company this year In the first quarter, the company lost 54.2 billion U.S. dollars, setting the largest quarterly loss in U.S. business history. This has become the most shocking event for the international media and the international investment community this year, and it has to arouse the thinking of our media people. Both of these media groups have created the myths of expansion and the stock market. Both have seen extraordinary expansion and development. However, due to their misjudgment of decision-making on the market and the downturn of the external economic environment,