论文部分内容阅读
外资药企给人的印象一般比较保守和守旧,在营销上也是如此。背靠世界最大的药企之一,GSK消费保健品(以下简称“GSK CH”)却频繁试水探索数字营销,这背后是怎样的思索?打开手机的百多邦官方微信,可以看到一款以名为“极速挑战”的H5互动游戏。GSK CH(葛兰素史克消费保健品,以下简称GSK CH)将跑酷游戏与皮肤感染应对知识融为了一体,寓教于乐。这种营销手段上的数字化创
Foreign pharmaceutical companies give the impression of the more conservative and conservative, the same is true of marketing. Backed by one of the world’s largest pharmaceutical companies, GSK consumer health care products (hereinafter referred to as “GSK CH”) are frequently tested to explore digital marketing, which is what kind of thinking? Open the cell phone more than state official WeChat, you can see To a H5 interactive game called Speed Challenge. GSK CH (GlaxoSmithKline consumer health products, hereinafter referred to as GSK CH) Parkour games and skin infections should be integrated into one knowledge, entertaining. Digital marketing on this means